We’ve all felt the anxious pressure of a deadline looming. That sweaty palm, sleepless night dread that you will never get anything finished. It’s terrifying, and it makes you wish you’d never signed up to do this crazy thing you said you would.
Deadlines are something authors, like the rest of the world, routinely face. Manuscript in by this date, have your draft done soon, we need it! We absolutely must publish on that date! The more famous your work is, the bigger the expectation, both from your publisher, and your rabid fans. Your first book might be relatively free from stress, but for sequels or follow up works, there’s often a weight of expectation that you publish again in a certain amount of time, lest the world forget about you.
With some of my own personal anticipated sequels due to come out soon, as well as a number of our Odyssey authors working on sequels, I’ve begun to question the influence of a looming deadline on the work that is produced.
One maxim that is so oft repeated many don’t remember where it came from, is the idea that ‘You can’t rush Art.’ It is undeniably true. You can spot a shabby, hurried novel from a mile away. There are continuity issues, the plot doesn’t make sense, or a key detail has been left out. Additionally, the creative process can be notoriously fickle. Some days you may be blocked, and blocked hard. There’s nothing you can do to force the process, you just have to wait.
So writing requires time and patience. That’s accepted. But is there a limit to how much time and patience a publisher needs to have? This is a particular problem with sequels. Many readers don’t like to buy the beginnings of a series until they will be assured that it will end. The consequence of this is that publishers will often need assurances of further books, so they can be confident in your ability to remain in the market. Without this, your first novel could be stellar, but it may be too much of a risk to publish.
As you continue on in the journey of writing a series, or even just a set of stand alone books in succession, the need to remain relevant and continually have something fresh to put out there only grows. If you develop a following, your readers will be waiting for new reading material. Make them wait too long, and they could easily forget about you, and move on to pastures with more books in them.
In light of this, it’s easy to see why publishers need to impose deadlines on their authors. Publishing is a business, and to an extent, writing is too. In order to make money in this business, the name of the game is producing books. Deadlines help a publisher launch your book at the best possible time, and give the writer something to work towards. We all know how easy it is to languish in an endless cycle of words if we don’t have a particular goal in mind.
The key, as always, is balance. Writers need to be given the freedom to write, and the flexibility to adapt, for when things don’t turn out as expected. Publishers need assurances that their time and investment in you will eventually come to fruition. Oppressive deadlines that allow no room for movement will always impact on the quality of the work produced. Books are not like business reports; their structure is flexible and ever changing. So too should be the deadlines they are bound by.